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How Restaurant Software is Driving Innovation in the Restaurant Industry

SWIL by SWIL
Apr 20, 2020
in Restaurant
Reading Time: 10 mins read
0
Restaurant Software

In this competitive edge, every business is required to take advantage of new technology innovations. These innovations facilitate outstanding services that are key to customer satisfaction and prevention from any loss. Also, technology innovation improves business processes, cut costs, bring enhanced products and services to the market; and increase efficiency and profitability. It can act as a catalyst that can make your business nurture and can help you adapt to the marketplace.

The restaurant industry has changed a lot over the past decades. These changes are caused by the ever-evolving customer needs that force business owners to speed up processes to meet customer expectations. Thus, restaurant businesses use proactive technology enhancement that reinventing the traditional dining experience and show a way on how the restaurant industry operates.

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Restaurant Industry Statistics that you need to know:


  • As per Statista, the global point of sale (POS) software market is forecast to grow in the coming years, reaching a size of 42.5 billion U.S. dollars by 2027.
  • The global Foodservice market is projected to grow at a CAGR of 7.01% until 2022.
  • 95% of restaurant owners observed an increase in their business efficiency by embedding technology in their process.
  • 73% of guests believe that technology adds more to their dining experience.
  • 80% of restaurants are utilizing various types of technologies to aid them in running their business more efficiently.
  • 44% of consumers say they used a restaurant website or app to place a food order.
  • 60% of US consumers order food either for takeout or delivery at least once a week.
  • 60% of restaurant owners said that delivery has produced incremental sales.
  • According to the National Restaurant Association, 32% of operators think their business is lagging in-restaurant technologies.
  • Americans today are spending 48% of their total budget at restaurants.

Understanding the new consumer mindset

We all know that this is the fastest-growing era, where everything is in the process of change. This advancement changes the mindset of the businessperson as well as the consumer/customer. Customers are constantly connected to technology and demand high-quality service with ease and convenience. Thus, it becomes necessary for restaurant owners to shift towards technology. It interacts directly with customers and expands your social media presence to empower your business. Also, it increases customer satisfaction, improves operations, cut costs, manages food security, and increases revenue streams.

Role of Information Technology in the Restaurant Industry

Technology comes with enhanced solutions and gives you a complete competitive business solution. It simplifies how restaurants facilitate and communicate with their potential customers. With the help of Information Technology, businesses speed up their processes, improve the customer experience, and achieve the goals of the restaurant. Mobile applications, social media analytics, and online & mobile ordering are some IT tools that hit the industry by improving the overall business functioning.

With the help of a restaurant application, the restaurant owner and the customer both gets huge benefits. It gives customers a place where they can place an order and pay online. Also, it assists targeted customers by push notifications, offers, and demands.

In the same way, social media serves as a self-analysis tool. It gives valuable information to restaurants or customers when someone tweets about a restaurant. It gives the restaurant a deeper understanding of how to improve and perform against competitors.

On the other hand, online food ordering changed the way customer orders their food demand. It facilitates higher revenue, tracking, transparency, accuracy in order handling.

Innovation in the Restaurant Industry

Now, restaurants are turning to new business ideas to grab a greater share of the market. Restaurant businesses are looking for suitable solutions that help in innovative software product development for restaurants. These solutions need to be able to diversify the restaurant business by reaching new markets. In short, innovation is part of the business strategy that facilitates market analysis, identifying opportunities, and monitoring changing trends.

Tech Trends that bring Innovation in the Restaurant Industry in 2021

Increase in food service options

Now, many other options are available in supermarkets and grocery stores. They are presented with a variety of foods, such as ready-to-eat food, which creates stiff competition for the restaurant business somewhere. In this way, innovation gives ideas to the restaurant industry to remain competitive.

Technological advancements

Technological advancement is the demand of the present business scenario. Now, restaurants are adopting new technologies to provide customized user experiences, ordering, payment, inventory management, and loyalty programs to facilitate convenience for customers.

Environmental sustainability

Environmental sustainability is one of the important concerns that bring innovation to the restaurant industry. It mainly deals with wastage management that cannot be possible without the proper system.

Focus on the young generation

Youth and teenagers are more familiar with current technological trends and the target market area where the restaurant business can grow. Thus, restaurants will have to adapt and modify their operational strategy to attract this target segment.

Trends and Technologies involve in Restaurant Software

Online and Mobile Ordering

The demand for online ordering restaurant technologies is growing with consumers. The restaurant also sees the benefits of implementing this technology in its restaurant business. It maintains wastage management and eliminates food wastage or incorrect orders. Thus, the facility integrates with your restaurant technology and brings higher revenue and a precise ordering system.

Digital Point-of-Sale System

A point of sale system is highly recommended by experts in any hospitality industry. It facilitates in-depth analysis of digital food, easy payment; restaurant systems that help owners make effective business decisions.

Customer-Facing Tabletop Table

Now, the restaurant business is one more step forward and allows customers to serve themselves. Restaurants are using tabletop tablets that display their digital menus and allow customers to order and send their orders directly to the kitchen. It facilitates quick delivery of order facilities and more sales.

Scheduling Software

This technique is used to send notifications to the manager of any conflicts or gaps in the schedule, and remind employees, when to arrive.

Loyalty Programs

Now, restaurant technologies are facilitating loyalty programs to enhance the customer experience. With software, it becomes easy to design a great loyalty program on a standalone app or integrate with an online program.

Dedicated Mobile Apps

Now mobile apps are a great place to market your business. With the help of a mobile app, a restaurant sends a notification to the business for efficient marketing programs, short orders or delivery, and any reminders.

Mobile Payment

Now, restaurant businesses are more willing to take payments online. It is because online payment is much faster than cash, less hassle, and secure.

Role of Restaurant software in the Restaurant Industry

For any successful business, the software solution is essential. The restaurant management software is also vital for restaurant business success. It is a digital solution that can manage all your restaurant operations. It streamlines operations, reduces wait times, and great concern about customers’ satisfaction, which directly affects your restaurant’s success.

The restaurant software includes:


  • Inventory Management
  • Purchase Management
  • Low-stock Alert
  • Table Management
  • Takeaway orders Management
  • Track inventory, order, performance
  • Restaurant POS system
  • Kitchen Display System

Benefits of Restaurant software in the Restaurant Industry

1. Accurate Business Reports

Any business needs to generate a detailed business report on a regular interval. The report helps businesses to monitor sales, credit, stock, inventory, most selling items, and other areas that determine the profits or losses. Full-fledged POS software can help businesses to easily create business reports with accuracy and less paperwork. Also, it facilitates the tracking of everything inside and outside the business.

2. Reduce Wait Time

There are many parts of the restaurant, which require more synchronization. This synchronization between different parts of the restaurant is important for delivering food items on time. This can be possible with up-to-date POS software. These enable restaurants to increase operating efficiency, reduce waiting times, and increase customer satisfaction.

3. Improve Customer Relationships

POS-based restaurant software solutions can improve customer experience and increase customer satisfaction. The software has a feature that allows restaurants to change their menus, reduce wait times, and offer customers multiple payment options with accuracy. This leads to more satisfied customers.

4. Discount and Loyalty Programs

Discount and loyalty programs are essential for any hospitality business. It generates sales and customer confidence. Restaurant POS software can easily implement these factors in the business and facilitate loyalty programs, discounts, and offers for valued customers.

5. Easy Tracking of Inventory

The management of foods, distribution, and ordering is essential for a restaurant business. The POS system has the functionality to better track inventory in real-time and protect the business from any kind of loss.

6. Error Control

Error control is essential for the food business. With the help of the POS software, a restaurant business improves communication and reduces human error.

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Points that Helps you Choose the Best Restaurant Software

Choosing the right restaurant software for the business is extremely important. Here are the points that you should consider while choosing the best restaurant software:


  • Decide the operational and functional needs
  • Check for functionalities you required in your POS software
  • Ask for a User-friendly user interface
  • Analyze the present trends- technical & non-technical
  • Know about Customer support
  • Know about Payments options
  • Check for CRM & Loyalty program Integration

Conclusion

With the above-discussed facts, we have no confusion that the use of a software solution can enhance overall productivity. Whether you’re running a single restaurant or a chain of restaurants, you need to adapt the necessary innovations into your system. It improves your quality of food and services. Thus, keeping your restaurant up to date with the powerful restaurant management software should be your priority.

If you want to purchase Restaurant software, you can contact SWIL India. SWIL is India’s leading software company dealing in retail-based software solutions. A team of experts will help you deliver and provide customized solutions to your business needs.

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Akanksha Bhargava is a content writer expert for SWIL. A reader, an avid researcher, and a tech enthusiast. She loves to read and write about the latest technologies that are shaping the retail and wholesale business sectors. She helps boost sales using the best technology has to offer for trade and commerce. In her free time, she loves to travel to new historical places and listen to light music.

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