200+
Stockists
On structured beat coverage
All case studies
UnisolveFMCGDistributionSecondary sales
Prime FMCG: visibility from depot to stockist shelf
FMCG distributionBengaluru
An FMCG house connected depots and field teams so orders, schemes, and returns reflect what actually moved in the market.
Representative composite for marketing; outcomes depend on scope, discipline, and partner execution.
FMCG distribution
Outcomes
What changed
5×
Fulfillment
Faster order-to-dispatch
−45%
Returns
Better expiry & load planning
Before & after
Challenge & solution
Challenge
Delayed visibility into stockist inventory led to over-pushing slow lines and emergency replacements for near-expiry stock.
Solution
Unisolve secondary sales and branch logistics so replenishment follows consumption, not last month's habit.
Full narrative
The full story
Prime FMCG serves hundreds of stockists. Sales teams used to win on relationships alone—until modern trade and D2C competitors exposed gaps in fill rates and freshness.
Digitizing primary and secondary flows exposed which beats systematically understock hero SKUs. Load building respects expiry buckets; returns dropped as a share of gross billing.
Dispatch planning stopped being a nightly argument between warehouse and sales.
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